SANTHOSH PALAVESH. Identifying Market Gaps and Unmet Customer Needs: A Framework for Ideating Innovative Business Concepts. International Journal of Intelligent Systems and Applications in Engineering, [S. l.], v. 12, n. 22s, p. 1067 –, 2024. Disponível em: https://www.ijisae.org/index.php/IJISAE/article/view/6612. Acesso em: 27 sep. 2025.