MUTHUPALANIAPPAN RAMANATHAN. Probabilistic Attribution Models for Digital Out-of-Home Advertising: A Design Science Approach to Bridging Physical Exposure and Digital Behavior. International Journal of Intelligent Systems and Applications in Engineering, [S. l.], v. 14, n. 1s, p. 183–195, 2026. Disponível em: https://www.ijisae.org/index.php/IJISAE/article/view/8163. Acesso em: 11 apr. 2026.