SUDHAKAR NUTHALAPATI. Customer Journey Optimization: Integration Patterns for Marketing Automation and Experience Platforms. International Journal of Intelligent Systems and Applications in Engineering, [S. l.], v. 14, n. 1s, p. 989–997, 2026. Disponível em: https://www.ijisae.org/index.php/IJISAE/article/view/8300. Acesso em: 27 may. 2026.