SUSHEN SARKAR. Modeling Customer Journey Friction in Modern Retail Operations: A Data-Driven Framework for Operational Experience Diagnostics. International Journal of Intelligent Systems and Applications in Engineering, [S. l.], v. 14, n. 1s, p. 1390–1402, 2026. Disponível em: https://www.ijisae.org/index.php/IJISAE/article/view/8358. Acesso em: 11 jun. 2026.