Sentiment Analysis of Customer Satisfaction Towards Repurchase Intension and the Word-Of-Mouth Advertising in Online Shopping Behavior Using Regression Analysis and Statistical Computing Techniques

Authors

  • Anchal Singh Research Scholar, Maharishi University of Information Technology, Sitapur Road, P.O. Maharishi Vidya Mandir, Lucknow-226013(U.P.)
  • Vijay Kumar Assistant Professor of Management, Maharishi University of Information Technology, Sitapur Road, P.O. Maharishi Vidya Mandir, Lucknow-226013(U.P.)

Keywords:

Customers Satisfaction, Word-of- Mouth Advertising, Online Shopping Behavior

Abstract

This study aims to find the effect of Customer Satisfaction on the Repurchase Intension and the Word-of-Mouth Advertising in Online Shopping Behavior. The exploratory research design is used for the exploration of new facts, new knowledge, and new information on online shopping trends. The descriptive research design is used to test the hypothesis. A total of 339 respondents are selected for the study of Customer Satisfaction Towards Repurchase Intension and the Word-of-Mouth Advertising in Online Shopping Behavior. The significance level is set at 5% in this study. The correlation and regression analysis are used for the cause-and- effect relationship between independent and dependent variables. The line and pie chart are also used for the pictorial presentation of the data. The SPSS 23.0 version software is used for the data analysis. The findings concluded that there is significant effect of Customer Satisfaction on the Repurchase Intension and the Word-of-Mouth Advertising in Online Shopping Behavior.

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Published

27.01.2023

How to Cite

Singh, A. ., & Kumar, V. . (2023). Sentiment Analysis of Customer Satisfaction Towards Repurchase Intension and the Word-Of-Mouth Advertising in Online Shopping Behavior Using Regression Analysis and Statistical Computing Techniques. International Journal of Intelligent Systems and Applications in Engineering, 11(2s), 45–51. Retrieved from https://www.ijisae.org/index.php/IJISAE/article/view/2506

Issue

Vol. 11 No. 2s (2023)

Section

Research Article

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Copyright (c) 2023 Anchal Singh, Vijay Kumar

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