UX Design of Augmented Reality-Based AT using Design Thinking Approach

Authors

  • Helen S. Duriguez Information Technology Department, Apayao State College, Conner, Apayao, Philippines
  • Thelma D. Palaoag CICS Graduate School, University of the Cordilleras, Baguio City, Philippines

Keywords:

Augmented Reality, Agro-Tourism, Eco-Tourism, User Experience, Design Thinking, System Usability Scale

Abstract

Agrotourism(AT)  is currently being advanced by technological innovation, which provides visitors with unprecedented immersive and instructive experiences. However, the rigorous application of user-centric design principles is crucial to such applications' success.

The multidisciplinary approach of incorporating Design Thinking ideas into the UX design of AR-based Agro-Tourism applications is explored in this paper. The aimed of the research is to identify creative solutions and user-centered design approaches using a combination of user research, empathy-building, problem characterization, ideation, prototyping, and iterative testing. By customizing the AR experience to the unique needs and preferences of tourists to agro-tourism sites, the research aimed to increase engagement, contentment, and the overall quality of the user experience.

The results of this study further illustrate the crucial function that Design Thinking performs in the creation of AR-based apps for the agrotourism industry. It gave developers, and other stakeholders useful information that they can use to make more engaging, educational, and user-friendly augmented reality (AR) experiences, thus raising the level of the agrotourism experience as a whole.

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Published

12.01.2024

How to Cite

Duriguez, H. S. ., & Palaoag, T. D. . (2024). UX Design of Augmented Reality-Based AT using Design Thinking Approach. International Journal of Intelligent Systems and Applications in Engineering, 12(12s), 624 –. Retrieved from https://www.ijisae.org/index.php/IJISAE/article/view/4546

Issue

Vol. 12 No. 12s (2024)

Section

Research Article

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