E-Wallet: A Paradigm Shift in Digital Payment System Using Artificial Intelligence with Adopting Technology Acceptance Model
Keywords:
Digitalization, E-Wallet, Technology, Transactions, Trustworthiness and CompetencyAbstract
Information is wealth is again proved with the Digitalization of currency exchange through the new channel called E-Wallet or M- Wallet. Increasing accessibility of technology through mobile phones enables these services to invent and facilitate the users to transact money instantly and conveniently. The present study tries to examine the paradigm shift in digital payments through the adoption of E-wallets using the Technology Acceptance Model (TAM) model. 220 samples have collected from users of digital platforms for payment using a nonrandom sampling method. The researchers have examined three amenable aspects that determine the usage of e-wallets namely perceived usefulness, Perceived ease of use and Customer Satisfaction from E-wallet wallet usage. The findings show both perceived usefulness and Perceived ease of use have a significant influence on customer satisfaction. It has been suggested that marketers need to focus more on trustworthiness and value customer to be consistent in a competitive market.
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