Impact of Ai Regulatory Implications and Policies on Digital Marketing Strategies and Cognitive Behavior of Consumer
Keywords:
intersection, regulation, technologies, AI, marketingAbstract
Artificial Intelligence (AI) technologies are increasingly shaping digital marketing strategies, prompting regulatory frameworks globally. This study examines the regulatory implications of AI on digital marketing strategies and its impact on consumer cognitive behavior. Through a literature review and analysis of current policies, the research explores how regulatory measures influence the deployment of AI in marketing, particularly in data privacy, algorithm transparency, and consumer trust. Furthermore, it investigates the cognitive responses of consumers to AI-driven marketing techniques, considering factors like personalization, trustworthiness, and ethical concerns. Insights drawn from this study contribute to understanding the evolving landscape of AI regulation in digital marketing and its implications for consumer behavior. This abstract outlines the scope of the study, focusing on the intersection of AI regulation, digital marketing strategies, and consumer behavior.
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