Conceptualising the Digital Marketing Strategies in Retail Industry
Keywords:
Digital Marketing; Search Engine Optimization; Artificial Intelligence; Retail; Marketing Tools.Abstract
The development and influence of digital marketing, beginning with early web technologies such as Archie and continuing through the present-day hegemony of platforms such as Google AdWords, email, SEO, and social media. Highlighting their function in increasing consumer engagement and market reach, it delves into crucial channels like social media marketing, websites, email marketing, content marketing, retail marketing tools, and search engine optimization. Emerging trends such as data analytics and AI-based marketing are highlighted in the report, which also emphasizes the strategic importance of digital marketing inefficiently attaining company objectives with limited funds. In the end, it highlights how digital marketing plays a crucial role in adapting to changing customer tastes and technology environments.
Downloads
References
Anubhav, N. R., & Rajiv, D. (2014). A Study of Challenges Faced by E-Commerce Companies in India and Methods Employed to Overcome Them. Procedia – Economics and Finance, 553-560.
Chiagouris, L., & Wansley, B. (2000). Branding On the Internet. Journal Of Marketing Management, 34-38.
Choi, Y. K., Hwang, J. S., & McMillan, S. J. (2008). Gearing Up for Mobile Advertising: A Cross-Cultural Examination of Key Factors That Drive Mobile Messages Home to Consumers. Psychology & Marketing, 756-768.
Gangeshwer, D. K. (2013). E-Commerce or Internet Marketing: A Business Review from Indian Context. International Journal of Service, Science and Technology, 187-194.
Kotler, P. (2000). Marketing Management. Prentice Hall of India Pvt Ltd.
Mahipal, D., & Shankaraiah, K. (2018). E-Commerce Growth in India: A Study of Segments Contribution. Academy of Marketing Studies Journal.
Marketing, D. S. (2020, January 12). Why digital marketing is on the rise in India? Let's talk numbers. Retrieved from Delhi School of Internet Marketing: dsim.in/blog/why-digital-marketing-is-on- rise-in-India-lets-talk-numbers.
Nair, R. (2000). Consumer Behavior. Himalaya Publishing.
Nisha, C., & Sangeeta, G. (2012). Future of E-Commerce In India. International Journal of Computing & Business Research Proceeding of I-Society at GKU.
Nitin, K., Anusara, J., Altab, H., Kamruzzaman, S., Sita, S., & Imrul, H. R. (2018). Challenges and Opportunities of E-Commerce in India: Pathway for Sustainable E-Commerce. International Journal of Engineering, Business, and Management, 13-21.
Rita, R., & John, D. (2015). Determinant Factors of E-Commerce Adoption by SMEs in Developing Country: Evidence from Indonesia. Procedia – Social and Behavioral Science, 142-150.
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
All papers should be submitted electronically. All submitted manuscripts must be original work that is not under submission at another journal or under consideration for publication in another form, such as a monograph or chapter of a book. Authors of submitted papers are obligated not to submit their paper for publication elsewhere until an editorial decision is rendered on their submission. Further, authors of accepted papers are prohibited from publishing the results in other publications that appear before the paper is published in the Journal unless they receive approval for doing so from the Editor-In-Chief.
IJISAE open access articles are licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. This license lets the audience to give appropriate credit, provide a link to the license, and indicate if changes were made and if they remix, transform, or build upon the material, they must distribute contributions under the same license as the original.
