An Overview of Key Principles of Effective Data Visualization
Keywords:
: audience design, chart types, color schemes, clarity, Data Visualization, interactivity, simplicity, storytellingAbstract
Data presentation presents information in standard graphical works like charts, graphs, and maps. Thus, visualization enables one to look at large amounts of data and identify something that is understandable and can be quickly processed. This paper explores the key rules of layout and briefly reflects on the most critical aspects of gateway communication: less is more, be consistent and be Contextually Aware. It raises an important question of how color, shape and the type of charts used affect the visualization. This paper also asks and answers questions related to the audience, the roles of design in reducing the cognitive load needed to identify patterns, and the values of interactivity in encouraging enhanced focus. This work gives a good starting point for some things to prioritize before designing data visualizations that enable users to gain insights from data.
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