Automating the Salesforce Development Lifecycle: Agile techniques, Cloud Infrastructure, and ML-Driven Insights
Keywords:
Salesforce development, automation, agile techniques, cloud infrastructure, machine learning, cost savings, user satisfaction, employee engagement.Abstract
The Salesforce development lifecycle has undergone significant transformation with the adoption of automation, driven by agile techniques, cloud infrastructure, and machine learning (ML)-driven insights. This study explores the impact of automation on key performance metrics, including development cycle time, error rates, cost savings, user satisfaction, and employee engagement. Through a mixed-methods approach, combining quantitative data analysis and qualitative insights, the research reveals that automation reduces development cycle time by 36.6%, decreases error rates by 62.4%, and achieves cost savings of 23.7%. Additionally, user satisfaction and employee engagement improve by 21.1% and 22.9%, respectively. The integration of agile methodologies enables iterative progress, while cloud infrastructure provides scalability and flexibility. ML-driven insights enhance quality and reliability by identifying and mitigating potential issues early in the development process. However, challenges such as resistance to change, skill gaps, and integration complexities must be addressed to fully realize the benefits of automation. Key success factors include stakeholder buy-in, continuous training, and a holistic approach to automation. The findings highlight the transformative potential of automation in Salesforce development, offering actionable insights for organizations seeking to optimize their processes, improve efficiency, and deliver innovative solutions. This study contributes to the growing body of knowledge on automation in software development, emphasizing its role in driving sustainable competitive advantage in a digital-first world.
Downloads
References
Ahmed, R. (2023). Migration from Manual to Automatic Regression Testing: Best practices for Salesforce Test Automation.
Bussa, S. (2023). Enhancing BI tools for improved data visualization and insights. International Journal of Computer Science and Mobile Computing, 12(2), 70-92.
Gulati, K. (2020). Latest Data and Analytics Technology Trends That Will Change Business Perspectives. In Big Data, IoT, and Machine Learning (pp. 153-184). CRC Press.
Gupta, R., Verma, S., & Janjua, K. (2018, August). Custom application development in cloud environment: Using salesforce. In 2018 4th International Conference on Computing Sciences (ICCS) (pp. 23-27). IEEE.
Hamza, O., Collins, A., Eweje, A., & Babatunde, G. O. (2023). Agile-DevOps synergy for Salesforce CRM deployment: Bridging customer relationship management with network automation. International Journal of Multidisciplinary Research and Growth Evaluation, 4(1), 668-681.
Harding, L., & Bayliss, L. (2022). Development Lifecycle & Deployment (Phase I) Resource Base. In Salesforce Platform Governance Method: A Guide to Governing Changes, Development, and Enhancements on the Salesforce Platform (pp. 375-386). Berkeley, CA: Apress.
Hechler, E., Oberhofer, M., Schaeck, T., Hechler, E., Oberhofer, M., & Schaeck, T. (2020). AI and Governance. Deploying AI in the Enterprise: IT Approaches for Design, DevOps, Governance, Change Management, Blockchain, and Quantum Computing, 165-211.
Jyoti, D., Hutcherson, J. A., Jyoti, D., & Hutcherson, J. A. (2021). Salesforce Development and Deployment Lifecycle. Salesforce Architect's Handbook: A Comprehensive End-to-End Solutions Guide, 293-329.
Koppanathi, S. R. (2023). Salesforce DevOps Strategies. European Journal of Advances in Engineering and Technology, 10(3), 75-81.
Lu, Q., Zhu, L., Whittle, J., & Xu, X. (2023). Responsible AI: Best practices for creating trustworthy AI systems. Addison-Wesley Professional.
Manikandan, S., Elakiya, E., Devi, C. P., & Khasim, S. (Eds.). (2023). Industrial Revolution and Metaverse: Industry 5.0. Quing Publications.
Masri, D. (2018). Best Practices for Migrating and Integrating Your Data with Salesforce. In Developing Data Migrations and Integrations with Salesforce: Patterns and Best Practices (pp. 89-119). Berkeley, CA: Apress.
Mohammed, I. A., & Mandal, J. (2022). Forecasting Accuracy through Machine Learning in Supply Chain Management. International Journal of Supply Chain Management, 7(2), 60-77.
Moutot, J. M., & Bascoul, G. (2008). Effects of sales force automation use on sales force activities and customer relationship management processes. Journal of Personal Selling & Sales Management, 28(2), 167-184.
Negley, H. (2022). The Evolution of Software Development. In The Salesforce Consultant’s Guide: Tools to Implement or Improve Your Client’s Salesforce Solution (pp. 29-38). Berkeley, CA: Apress.
Pathak, P., Pal, S., Maity, S., Jeyalaksshmi, S., Adhikari, S., & Akila, D. (2023, September). Analysis of improving sales process efficiency with salesforce industries CPQ in CRM. In International Conference on Micro-Electronics and Telecommunication Engineering (pp. 481-495). Singapore: Springer Nature Singapore.
Prowell, S., Manz, D., Culhane, C., Ghafoor, S., Kalke, M., Keahey, K., ... & Pinar, A. (2021). Position Papers for the ASCR Workshop on Cybersecurity and Privacy for Scientific Computing Ecosystems. US Department of Energy (USDOE), Washington DC (United States). Office of Science.
Richardson, J., Sallam, R., Schlegel, K., Kronz, A., & Sun, J. (2020). Magic quadrant for analytics and business intelligence platforms. Gartner ID G00386610, 00041-5.
Stone, M., & Woodcock, N. (2021). Developments in B to B and B to C marketing and sales automation systems. Journal of Business-to-Business Marketing, 28(2), 203-222.
Sunkari, S. (2022). A brief review on crm, salesforce and reasons stating salesforce as one of the top crm’s. Salesforce and Reasons Stating Salesforce as One of the Top CRM’s (June 18, 2022).
Vashisth, S., Linden, A., Hare, J., & Krensky, P. (2019). Hype cycle for data science and machine learning, 2019. Gartner Research.
Wong, J., Leow, A., Batchu, A., Quadrants, V. A. M., An, M. X. D. P., & An, M. X. D. P. (2020). Magic Quadrant for Multiexperience Development Platforms. Gartner. Verfügbar unter: https://www. gartner. com/doc/reprints.
Zaidi, E., Thoo, E., & Heudecker, N. (2019). Magic quadrant for data integration tools. Gartner Inc.
Downloads
Published
How to Cite
Issue
Section
License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
All papers should be submitted electronically. All submitted manuscripts must be original work that is not under submission at another journal or under consideration for publication in another form, such as a monograph or chapter of a book. Authors of submitted papers are obligated not to submit their paper for publication elsewhere until an editorial decision is rendered on their submission. Further, authors of accepted papers are prohibited from publishing the results in other publications that appear before the paper is published in the Journal unless they receive approval for doing so from the Editor-In-Chief.
IJISAE open access articles are licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. This license lets the audience to give appropriate credit, provide a link to the license, and indicate if changes were made and if they remix, transform, or build upon the material, they must distribute contributions under the same license as the original.